The most luxurious car in Korea
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Genesis, a luxury subsidiary of Hyundai, is launching a new generation of its most luxurious models with the aim of competing with German limousines. The Korean factory last week released photos of the new G90 model and announced that it will sell it next year in addition to the global markets in the United States. In 2015, Hyundai established the Genesis subsidiary as a luxury brand independent of Hyundai.
The G90, formerly Hyundai’s most popular luxury sedan in the Korean market, was the first model to be introduced under the Genesis name. Genesis wants its products to look sporty as well as stylish, and Genghis Lee, director of design at Genesis, says the idea is best implemented in the G90. It is stretched on the body and up to the front doors.
Genesis has not released information on the car’s propulsion and luxury features, and more details are set to be released in the coming weeks as the car launches. In addition to the G90, the Korean luxury automaker has two chassis models and two sedan models in its products, and will soon launch its first all-electric model. The company says it will electrify all its models by 2030.
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